Workflows vs Campaigns and Triggers

Workflows make it easy to create automation with triggers and actions, and it is similar to campaigns and triggers but with much more capabilities. Workflows also have capabilities like using if-else statements, wait times, Math functions and so much more. Overall, workflows offer a more powerful and comprehensive automation solution than campaigns and triggers.

General Comparison Between Workflows

Workflows can use if/else conditions and filtering, which allows for more personalized and targeted automation. They combine triggers and campaigns into one system, making it more efficient and streamlined. Workflows have a status/execution log that makes it easier to troubleshoot and track lead status. You can import your campaigns into workflows, and then add the triggers as well for a more streamlined automation process.

Workflows vs Triggers,

Trigger Steps Comparison Table

The following is a table of which Trigger steps are supported by Workflows in comparison to Triggers.

***Campaigns cannot be triggered without a Trigger adding contacts to them. Or Contacts being added to them via Bulk Add to Campaign Actions or CSV Import Add to Campaign Modal.***

Automatons Actions Comparison Table

The following is a table of which Action steps are supported by Workflows in comparison to Campaigns and Triggers.